help users find the events and internships they’re looking for?
My team and I brainstormed how to deliver relevant information to users. For career enthusiasts, this meant detailed internships, and for event-goers, pertinent events. Initially, we considered using only cards without a search bar and categorization, thinking it would suffice with few listings. However, I realized users needed more autonomy. Ultimately, we decided to provide categorizing along with a search bar for sorting and filtering.
In the new design, I included all the information and introduced new sections to further enhance the experience.
CAREERS
We chose design C because…
EVENTS
We chose design A because it's clear, action button pops, and has just the right white space.
This project underscored the value of user-centered design and iterative testing. Think-aloud tests and heuristic evaluations offered key insights into user behavior and interaction with design elements, aiding prototype refinement.
Looking back, integrating A/B testing earlier could have offered quantitative user preference data and improved iterations. Proactively simplifying the registration process, especially the health concerns section, could have boosted user onboarding.
After user tests, we’ll refine the chip design addressing alignment, margins, and metrics. We’ll conduct A/B testing for these changes and new features. Our priority is a design that caters to users with diverse health conditions, with further tests to validate any adjustments.